What we usually see is only an artful disguise people put on to win the confidence of others.
There are very few people that you can trust completely - true warriors should be one of those few.
Your word should be your honour.
Live your life with sincerity, honesty, and honour, and set yourself apart from the insincere people playing their games.
Be who you seem to be.
They are tired of the slick "Sales-person" mentality.
It seems like people are getting tired of the slick talking sales person because people are getting a little smarter and a least a little less gullible,
but there are still plenty of sheep out there getting sheared by misleading, exterior appearances.